Automation · website conversations
Turn website questions into qualified enquiries—even after hours.
AI chat gives visitors a fast first answer from an approved knowledge base, captures the details your team needs and hands the conversation to a person when judgement is required.
A real-world scenario
A potential customer visits at 21:40, asks whether you work in their area and needs a rough next step. The chat answers the approved questions, captures contact and job details, and routes the enquiry for follow-up.
What it does
- Answers approved frequently asked questions consistently
- Captures contact details, service need and location
- Routes qualified conversations to the agreed inbox or workflow
- Keeps a reviewable conversation trail for improvement
What it does not do
- Invent prices, promises or policies that you have not approved
- Replace a person for emergencies, disputes or specialist advice
- Guarantee that every visitor becomes a lead
Who it is for
Service businesses that receive repeated website questions and want to respond outside opening hours without losing control of the message.
Who it is not for
Businesses that need emergency dispatch, unreviewed legal or safety advice, or a fully autonomous quoting system.
What is included
Turn website questions into qualified enquiries—even after hours.
- Conversation goals and qualification fields
- Approved knowledge-base setup
- Lead capture and consent wording
- Human hand-off and routing rules
- Testing across common visitor questions
- Ongoing review of gaps and failed answers
Setup process
- 01Agree the questions the chat may answer
- 02Collect and review the source information
- 03Configure capture, consent and hand-off rules
- 04Test normal, unclear and sensitive questions
- 05Launch, measure and refine the knowledge base
Must already be in place: An approved service scope, reliable contact destination and a person responsible for follow-up.